According to DeepLearning.AI, OpenAI and Meta have unveiled a suite of AI-driven consumer products aimed at increasing user engagement and unlocking new revenue streams. OpenAI introduced Sora 2, a TikTok-style platform for AI-generated video clips, ChatGPT Pulse, a personalized news and content feed aggregating insights from chats and connected apps, and Instant Checkout, which enables direct purchasing from Shopify and Etsy within ChatGPT. Meanwhile, Meta launched Vibes, a social video feed that allows users to generate or remix AI-powered clips and share them directly to Instagram and Facebook. These launches signal a strategic push by major AI players to embed generative AI into everyday digital experiences, creating new business opportunities in e-commerce, personalized content, and social media engagement (source: DeepLearning.AI, The Batch, Oct 15, 2025).

According to Greg Brockman, ChatGPT Pulse is designed to deliver significantly improved answers compared to the initial quick responses from ChatGPT, as highlighted in a post by @nbashaw on X (formerly Twitter) (source: x.com/nbashaw/status/1972335882058473984). This new feature leverages advanced AI techniques to refine and optimize outputs, addressing user queries with more depth and accuracy. The development of Pulse underscores OpenAI's focus on practical applications for business users, enabling enterprises to obtain higher-quality insights and actionable information from AI-powered conversations. Businesses can harness this capability to enhance customer support, streamline knowledge management, and increase productivity through more reliable, detailed AI-generated responses (source: @gdb, Sep 29, 2025).

According to Greg Brockman (@gdb) on Twitter, OpenAI has introduced ChatGPT Pulse, a background agent designed to deliver daily updates on topics tailored to user interests (source: x.com/OpenAI/status/1971259652684878019). This new feature leverages OpenAI's advanced generative AI models to curate and summarize relevant content, offering professionals and businesses a streamlined way to stay informed on industry trends, competitive intelligence, and key AI developments. The integration of ChatGPT Pulse into business workflows can enhance decision-making efficiency, provide actionable insights, and improve knowledge management, making it a valuable tool for organizations seeking to harness real-time AI-driven intelligence.

According to OpenAI on Twitter, ChatGPT Pulse is now in preview, introducing a new AI-powered feature that proactively delivers personalized daily updates sourced from user chats, feedback, and connected apps such as calendars. This rollout targets ChatGPT Pro users on mobile devices, enhancing workflow automation and productivity with real-time insights (source: OpenAI @OpenAI, Sep 25, 2025). Businesses can leverage this feature to streamline communication, improve task management, and integrate AI-driven recommendations into daily operations, presenting significant opportunities for enterprise productivity solutions.